and, you know, it sort of sends a larger message. one of the things i've been concerned about for quite some time, is that a lot of these young people, particularly with social media internet, a lot of these websites that are popping up, theyen watt their fame, they want their 15 minutes if you can call it that. >> so violent. >> use these opportunities to promote themselves. >> this is like -- i mean, this is a no mercy just beat down of this kid by three. after they're done punching him, the kicking begins, these are 15-year-old kids, pretty strong kids, what's your reaction? >> well, it's brutal, it seems to be that these guys are -- i can still hear it in the monitor. these guys are sort of did the missing the route cause of this, which is the destruction of the family this idea of racially provoked violence, because this kid was doing nothing.